In a nutshell, a CRM system contains a host of capabilities together to contribute towards streamlining multiple business operations altogether. While mobile CRM allows everyone to connect, get updates and work on on-demand events, customer relationship management under any company uses different security controls such as restricted access to view only an individual’s records, prevent CRM data export to Excel, withhold delete permissions and use of advanced hierarchy-based security access. Technically, CRM software is treated as a tool to build relationships with the customers and in turn, give a boost to the sales and marketing team efforts to close more leads. At its core, CRM software is a cohesive unit of all the activities, strategies and technologies used by the companies to manage their communication with the current and potential customers. Also Read : CRM Software: A Smart Way to Grow Your Business Customer relationship management is a simple tool to connect b